Campaign Setup: They help businesses set up Google Ads campaigns, including selecting the appropriate campaign types (e.g., Search Ads, Display Ads, Video Ads), defining campaign objectives, and creating ad groups.

Keyword Research: Google Ads service providers conduct keyword research to identify relevant and high-performing keywords and phrases that can attract the target audience.

Ad Creation: They craft compelling ad copy and create visually appealing ad creatives (e.g., text ads, image ads, video ads) that resonate with the target audience and encourage clicks.

Ad Campaign Optimization: They continuously monitor and adjust campaigns to improve performance, including tweaking ad copy, adjusting keyword targeting, and optimizing landing pages.

Conversion Tracking: They set up and configure conversion tracking to measure the success of campaigns, such as tracking sales, form submissions, or phone calls generated from ads.

Remarketing: Service providers can create and manage remarketing campaigns to re-engage users who have previously interacted with a business’s website or ads.

Reporting and Analytics: They provide detailed performance reports and analytics to clients, allowing them to understand the impact of their advertising investment.

Budget Management: Google Ads agencies help clients set and manage their advertising budgets effectively to achieve their marketing goals while controlling costs.

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